Search
    Business of Certification Workshop

    Monday, October 23, 2017
    10:00 am - 4:00 pm
    The Roosevelt Hotel
    New Orleans, LA

    Presenters

    Lenora Knapp, PhD, Knapp & Associates International
    Jennifer Naughton, SPHR, ATD (Formerly ASTD)

    register_today_button.png

    *Note: Registration is through the ICE Exchange conference registration. You are not requited to attend the conference to attend the workshop.

    Intended Audience
    This workshop is designed for strategic decision-makers of certification programs and other staff responsible for developing business strategy.
    Quality Content

    Once your certification program is up and running, you discover the real truth about managing these programs: ensuring psychometric soundness and legal defensibility is the easiest part of administering the program. There are widely available standards and accepted practices you can rely on for guidance. Succeeding in the business of certification is the real challenge.

    This workshop provides a unique opportunity to take a focused, deep-dive into the business of certification. We will address five fundamental questions pertaining to the development of business strategy by certifiers:

    • What is our value proposition and how can we enhance it?
    • What is our business model and how can it guide our decision-making about business strategy?
    • At what stage in the certification program lifecycle is our credential and what types of strategies are most relevant at this stage?
    • How do we identify and evaluate new revenue opportunities (e.g., market expansion, additional products for candidates and certificants)?
    • How should we retool strategy when our certification business falters (i.e., volumes decline, plateau, or never reach expected levels)?

    To fully leverage the value of the workshop, you will receive an assignment to complete prior to the event.

      Learning Objectives
      1. Use value dynamics to identify opportunities for creating greater value for credentials.
      2. Describe the key elements of a certification business model and how they relate to the formulation of business strategy.
      3. Identify the stages of the Certification Product Lifecycle and the strategies most relevant at each stage.
      4. Delineate tools and processes which can be used to identify new revenue opportunities and list factors to be considered when deciding whether to pursue these opportunities.
      5. Summarize the most common reasons for a faltering certification business, possible strategies for mitigating these circumstances, and exit strategies to implement if problems cannot be resolved.
      Interactive Format

      In this interactive learning event, we will provide ideas, processes and tools you can use immediately to guide your organization in defining a clear vision for your future business strategy. You also will have the opportunity to share your challenges and "wins" in the business of certification and learn from those of your colleagues.